On this episode of the Lead the Future Podcast, Dr. Vince Molinaro is joined by Global Customer Growth and Innovation Evangelist of Salesforce and Wall Street Best Selling Author, Tiffani Bova. Her first book, Growth IQ, was wildly successful, and throughout her career she’s led large revenue-producing divisions at businesses ranging from startups all the way through Fortune 500. Tiffani recently launched her second book, The Experience Mindset, which guides this episode’s discussion.
What seemed like an obvious correlation between happy employees leading to greater innovation, happier customers, and greater growth, Tiffani was determined and curious to see if she could prove this through research. She first explored this at Salesforce with the findings leading to a global study of this connection, ultimately leading Tiffani to publish The Experience Mindset.
Vince and Tiffani discuss the key takeaways and principles of Tiffani’s work and how they can be applied to business and leadership development.
“There is a huge sort of conflict and tension between what the C-suite wants to happen, and thinks is happening. And then what the employee actually wants to happen and knows is happening because they’re living and breathing it.” – Tiffani Bova
Key leadership insights to listen for
- 7 characteristics that are critical to having a superior employee experience
- How and why world-class employee experience drives world-class customer experience which leads to growth and success.
- The “People, Process, Technology, and CULTURE” (PPTC) of Employee Experience
- Addressing the gap between C-Suite perception and employee reality
- Creating an experience mindset within your organizations’ company culture
- Insights on how to utilize The Experience Mindset book as a leader
Tiffani Bova is the Growth Customer and Innovation Evangelist at Salesforce. She is also the Wall Street Best Selling Author of Growth IQ. Over the past two decades, Tiffani’s led large revenue-producing divisions at businesses ranging from startups all the way through Fortune 500. As a research fellow at Gartner, Tiffani brings her cutting-edge insights that have helped Microsoft, Cisco, Salesforce, Hewlett Packard, IBM, Oracle, SAP, AT&T, Dell, and Amazon AWS, as well as other prominent companies to expand market share and grow their revenue. She has been named one of the top 50 Business Thinkers in the world by Thinker’s 50, twice. And she’s also the host of the podcast, What’s Next! with Tiffany Bova.