Ginni Rometty, CEO of IBM, once said that a company’s culture is its number one asset.
What’s amazing to me is she expressed this idea back in 2011, even before she became CEO of Big Blue. Rometty was speaking at the Yale CEO Summit. She told the audience that culture is a defining issue that will distinguish the most successful businesses from the rest of the pack. Like a lot of great leaders, she got it right eight years ago. Now it seems, everyone understands the importance of company culture, and it’s a topic that is getting much attention. We’ve also seen examples of what can happen to a company when they don’t get culture right.